Review: it Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer

First, I have to say I am SO excited to have been given the opportunity to review this product. I have seen it Cosmetics on QVC and also noticed that their Bye Bye Under Eye Full Coverage Waterproof Concealer won Total Beauty's coveted award for the BEST concealer in 2010. Now I am a big fan of Total Beauty, and I know how high their standards are! So if they love this product, I knew it just had to be something special, and I was intrigued to see what the buzz was all about.

So I contacted the nice folks over at it Cosmetics, and they readily agreed to send me this product to review. I was ecstatic! I have a big problem with dark under-eye circles. Heredity doesn't help, as I am olive complected and am naturally pre-disposed to them to begin with. Add in bad allergies which cause itchy eyes and constant rubbing along with the fact that I have a preteen and 2 babies and average about 2-3 hours of sleep per day, and it's no wonder my dark circles are terrible! I have struggled to find a product that would conceal this embarrassing problem area, and have had very limited success in the past. I have found many concealers do not have enough coverage, appear caked on or obvious, or settle too easily into creases, just amplifying the problem. Needless to say, I was absolutely stoked to try the it Cosmetics Bye Bye Under Eye. Could this really be my miracle fix?

Before I get into my review, I'd like to tell you more about this product. The science behind it explains just why this concealer is among the absolute best on the market!

PRODUCT DESCRIPTION:

Working hand in hand with the leading plastic surgeons in Brazil, It Cosmetics introduces Bye Bye Under Eye, a full coverage, highly pigmented concealer utilizing truly innovative technology and ingredients – giving women the power to finally say “bye bye” to those stubborn under-eye issues! Bye Bye Under Eye offers a waterproof, yet moisturizing formula that will stay put no matter what.? The truly innovative formula contains high concentrations of Vitamins K, A, C, E and Collagen - clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area.

More than just full coverage for under the eyes, the formula was developed, tested and is now used to conceal facial bruising and swelling on the face and body of surgery patients in the offices of some of the leading plastic surgeons in Brazil. For these patients highly pigment coverage is important – but more than that, they desire a moisturizing formula that won’t cling to fine lines and wrinkles and also contains skin loving and healing ingredients. Out of these needs and refinements, and after over a year of development to get it just right, Bye Bye Under Eye was born.

“This formula is so highly pigmented that just a little goes a long way. Simply use a small pea-sized amount and with your finger (or a concealer brush) gently pat under and around your eye,” says Jamie Kern, creator of It Cosmetics™. “Using your pinky finger, pat a bit of concealer into the small indents along each upper side of the nose, between your bridge and the inner corner of your eyes. The skin in this area thins as we age and appears more blue, like a dark under eye circle. Concealing this area as well will make you appear instantly healthier and more youthful.”

Additionally, the ultra-fine and creamy formula won’t cling to fine lines and wrinkles thereby not making them more visible as some concealers do. Bye Bye Under Eye is great for all skin tones and comes in four shades; light, neutral medium, tan and deep.*

*Note: 70% of skin tones, including my own, fall within the natural medium range.

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WHAT'S MY OPINION?

Oh. My. Gosh. I cannot say enough good things about this product!!! I will freely admit, I was a bit skeptical before using Bye Bye Under Eye. Sure, it looked great and won some prestigious awards, but I had been let down by so many products in the past. And many of the products that fell flat had great reviews, too. I did not expect the results that I achieved using Bye Bye Under Eye...Sure, I thought it might help a little...Maybe it would make the circles just a little less noticeable. But did I expect my horrid dark circles to virtually disapper? Not at all. Well, it Cosmetics made a fool of me and completely proved me wrong. This product delivers exactly what it promises to, and then some! When using this product, my dark circles don't appear less noticeable...They completely disappeared! WOW! Not only were they totally and completely camoflaged, I didn't notice any settling in creases or fine lines at all! And to make this product even better, there is no nasty feeling residue to this product. No heaviness or cakey feeling...Just the appearance of healthy, radiant skin. Skin WITHOUT dark circles! How long does this coverage last? Simple: Until YOU wash it off. Yes, really! This product is waterproof, sweat proof, and stays on beautifully. I have only needed to apply once and I am good to go for the rest of the day. No touch ups required! The size of the tube is also very generous and the tinest dab goes a LONG way. So this product will last and last!

I could keep going on and on praising Bye Bye Under Eye, but instead, since a picture is worth a thousand words, I will SHOW you my results. I am doing the unthinkable and posting a photo of what I look like when I wake up. No make-up, no nothing. You can see my dark circles in all their glory. Also, I got ZERO sleep last night since I was busy drafting reviews and taking photos of products, so they were actually especially bad and I look SO tired...Not to mention the fact that my seasonal allergies have been killing me over the past few days and I have been rubbing my eyes a LOT! Can Bye Bye Under Eye help my awful appearance? Take a look for yourself:

Have not slept in well over 24 hours AND have had itchy, watery allergy eyes...My dark circles were quite pronounced when I took this photo!

And AFTER. Note the time stamp on the photos. This is about 20 minutes later. All I have done is apply the concealer, mascara and some lip gloss. Dark circles? Not me!

The results speak for themselves, don't you agree? Bye Bye Under Eye Full Coverage Waterproof Concealer ROCKS! This is by far THE BEST concealer I have ever used. I am a make-up junkie, so this is saying a lot! I have found my "Miracle Fix" after all! This is literally like Photo Shop in a cute little tube.Thanks so much to it Cosmetics for allowing me to try this fanstastic product! Now I will have to look into all of their other products. If their concealer is this impressive, I'd love to see how the rest of their product line measures up! it Cosmetics has made a believer out of me.

And for $24.00, you won't break the bank!

it Cosmetics is an innovative, affordable and effective make-up solution for all women! Who says beautiful faces are reserved for Hollywood? it Cosmetics is offering celebrity make-up secrets to ALL women! Gotta love it!


Want to learn more about this and other great products from it Cosmetics? Here's how you can connect!

HOW TO CONNECT:

You can learn more about it Cosmetics on their website.

You can purchase  these great products on their website as well as on QVC and at select fine retailers.

You can also follow it Cosmetics on Facebook and on twitter to get great beauty tips, and be the first to know about new products and promotions.

For even MORE it Cosmetics, subscribe to their YouTube channel to see their fabulous products in action!

***Disclosure: I received a complimentary product to facilitate my review. No other compensation was provided. My opinions are 100% honest and have not been influenced in any way.***