I know what you're thinking...Brazilian Keratin=BAD NEWS. Unless you've been hiding under a rock somewhere, you probably know all too well the "miracle" of Brazilian Keratin treatments. These systems promised shiny, soft, straight hair that lasted for quite some time, even with normal shampooing. These treatments cost an arm and a leg, but also were full of scary ingredients like Formaldehyde and Sodium Chloride. And, sadly, women have had significant hair damage and have even gotten ill due to traditional keratin treatments.
So while the look of Brazilian Keratin treated hair is pretty tempting and definitely drool-worthy, many women have shied away due to the expense as well as the potential risks of these treatments. Until now, that is....
Recently, I got the opportunity to review the NAAT Brazilian Keratin line from the folks at nuNAAT. When I first heard the words "Brazilian Keratin", yes, I admit it...I was a little bit afraid. But after a little bit of research, I quickly found that nuNAAT products are different and unique.
About nuNAAT :
In a nutshell. It’s where we found some of the finest ingredients for our products. We searched the world over to unearth nature’s bounty–all kinds of nuts, berries, fruits and plants. We even picked up a few ancient secrets along the way. Inspired by the natural resources found in Brazil’s rainforest regions, nuNAAT® was founded. We began fusing nature with modern science, creating an array of extraordinary hair care products. As a division of Brazil’s M. Cassab Group, we carefully crafted our line with the belief that–with the right combination of natural ingredients–everyone can have great hair. After trying our products, others began believing it too. And just like that, nuNAAT® was discovered.
So basically, this is a safer, gentler, cruelty-free form of Keratin, with ingredients like fruits and nuts rather than traditional animal keratin. (Which in my opinion is fabulous...I'd much rather see renewable resources going into my products than know that animal by-products exist in them.)
The really great part is that these products are suitable for all hair types and textures. nuNAAT actually has a great selection of products for different hair types. I love the look of the Chocolat Special Line!
Here are some more benefits:
My Review of the Brazilian Keratin Line :
The awesome folks at nuNAAT sent me a wide assortment of their Brazilian Keratin Daily Care Line. I received the NAAT Brazilian Keratin Daily Care Shampoo, NAAT Brazilian Keratin Daily Care Conditioner, NAAT Brazilian Keratin Intensive Hair Mask, NAAT Brazilian Keratin Liquid Keratin Leave-In Reconstructor, and NAAT Brazilian Keratin Serum Ultra Shine.
The first thing I noticed about these products is the smell...I am pretty much obsessed with things that smell pretty. the NAAT Brazilian Keratin Daily Care line certainly does. These products have varying scents, but they're all light, clean, and almost herbal in nature. They remind me of products used in higher end salons.
The next thing I noticed is how little of the products are needed to treat my long, thick hair. For the shampoo and conditioner, I used a quarter sized dab. I should note that the shampoo produced a rich, luxurious lather that felt wonderful. The serum required about a pea sized dab, and the hair mask didn't require an obscene amount of product, either. I did notice that the Leave In Reconstructor is very thin, so take care not to accidentally apply too much. I wish this came in a spray, since this would make application so much easier!
Now I don't usually blow dry my hair. Not to sit at home with toddlers all day. But on days I just want to feel pretty or when we have plans to go out, I will use heat styling methods. I will blow dry, straighten, or curl, depending on my mood.
I skip it most days for a few reasons. For one, I don't like exposing my hair to damaging heat on a consistent basis. Also, I am not a fan of so-called heat protectants that leave my hair feeling gummy, greasy, or just plain weird. Who wants to get ready for a big date with hair that feels like motor oil? With so many products, this can happen. Then it's back into the shower and starting over at square one. Not fun at all.
To my delight, none of the NAAT Brazilian Keratin products left any sort of residue, and they left my hair feeling soft, smooth, and incredibly shiny. It looked good, felt amazing, and my husband couldn't stop running his fingers through it.
I especially love the serum. It actually helps to protect the hair cuticle, even with heat styling. It also provides unbelievable shine. The Intensive Mask is also fabulous, and is something that I use once a week to help keep my hair in tip top condition. The Leave In Reconstructor is simply sensational as well. It allows me to care for my hair without waiting 20 minutes to rinse. I can just apply and go. I have 2 toddlers, so anything that is quick and easy makes my daily routine so much easier!
Here is a photo of my husband Dan and I during a recent date night. I did not do anything more than shampoo and condition with the NAAT Brazilian Keratin line, followed by applying the Serum Ultra Shine and blow-drying with a round brush. As you can see, my hair is very smooth looking and really shiny, even in bad lighting.
Overall, I am very impressed by this line of products from the folks at nuNAAT. They're highly effective, gentle to the hair, and give that salon look and feel for a mere fraction of the price. I look forward to trying more products by this brand, since nuNAAT is obviously onto something very, very good here. It might just be beauty's best kept secret!
Connect With nuNAAT :
You can check out the awesomeness that is nuNAAT on their website.
nuNAAT products are available at select Walgreens and Walmart stores, Beauty Supply stores and all Navarro Pharmacies.
them on Facebook and on Twitter to stay on top of their latest products and promotions!
I received one or more of the products mentioned above for free using Tomoson.com. Regardless, I only recommend products or services I use personally and believe will be good for my readers.
PR Friendly Mama!
I'm Brandy, a happily married, proud mama of two munchkins and a teen. You can read more about me HERE. If you're interested in building a working relationship, please feel free to e-mail me at: NewlyCrunchyMamaOf3@gmail.com
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