Every 33 seconds a child under 13 is involved in a car crash in the United States. For younger children, car seats can dramatically reduce the risk of fatality or injury – but over half of car seats are either installed or used incorrectly. For older children, buckling up is critical. A full 50% of children age 8-14 who were killed in car crashes from 2011-2015 were not restrained.
That’s why we want parents and caregivers to know about the importance of making sure their child is safely restrained—whether that’s selecting the right car seat for their child’s age and size, or making sure that older kids (8-14) always buckle their seat belts and sit in the backseat.
As parents, we all want to do the right thing to keep our children safe and sound. This spring, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are unveiling new PSAs to address these important issues. First, is the up to date car seat safety information like the tips found in the fun new video series “The Wide World of Car Seats.”
The right car seat can make all the difference in a motor vehicle crash. And car crashes are a leading cause of death for children 1 to 13 years old. But despite their best intentions, many parents may not realize their child isn’t in the right seat. For example, many parents move their children to the next restraint type (car seat, booster seat, seat belt) too soon. To make sure you have the right seat for your child, visitSaferCar.gov/TheRightSeat.
And just when you think you’ve got this parenting thing down, your child becomes a “tween” and you enter a whole new world. To help with travel safety, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are unveiling new PSAs featuring characters from Fox’s upcoming summer road trip adventure Diary of a Wimpy Kid: The Long Haul. The PSAs remind parents and caregivers that even if kids argue and plead, parents should stand firm and always insist that their kids buckle up and sit in the back seat (the safest place for kids under the age of 13)
I’ve been training my kids since they were young about the importance of seat belt and travel safety, so luckily I don’t have to work very hard to convince them to be safe. It’s just expected. That expectation doesn’t mean I assume my kids are buckled up, I always check in the mirror and listen for the familiar click. I’ve also noticed that buckling up is not always automatic when we have friends in the car. I’m not afraid to require everyone in my car to buckle up and find that most kids are willing to do it when asked.
My kids have also observed their friends being allowed to ride in the front seat inside the neighborhood which has led to begging and pleading for front seat privileges. When my oldest daughter was just an infant, a 12 year old boy was killed in a low impact collision in a local grocery store parking lot. He was sitting in the front seat, which is more dangerous for kids. This experience has stuck with me and reminds me that my children’s safety is far more important than my popularity for the day or week. So it’s easy for me to know that this is a battle I’m willing to fight every day.)
Per data from the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), an estimated 69,000 tweens are injured every year in car crashes and 61% of 14-year-old children killed in 2015 car crashes were unrestrained at the time of the crash. Even though life as a parent is full of compromises, seat belt safety should never be up for negotiation. That’s why the new PSAs encourage us to: “Never give up until they buckle up!”
For more information or if you need more tips to convince your tween to buckle up, visit SaferCar.gov/KidsBuckleUp. If you have a great tip, join the conversation on social media using: #KidsBuckleUp.
4/14/2017 09:13:12 pm
My rules for anyone riding in my vehicle is that they have to use seat belts. Anyone - not just kids or teens. When the kids see that adults are using theirs, they're more likely to use them themselves. I remember the car my dad had when I was a kid. He bought a Ford Galaxy 500 (back in the '60's). They only had seat belts in the front seat. Nothing in the back. My dad had seat belts installed and wouldn't let us kids ride in the car until that was done. So, I was raised with a strict seat belt policy. My kids were, too. Now that they all drive and have their own cars, they have the same rule in their own vehicles.
4/15/2017 01:56:48 pm
I am glad that they are putting out this PSA. Thankfully, we haven't had any problems with the kids not wanting to wear their seat belts.
5/21/2017 02:29:32 pm
Great PSA for older kids. Wish this movie didn't have little brother buckled up improperly for the entire movie. The fact that the chest clip on 3ish year old Manny was way to low and would have caused him internal injury in most of the family's "funny" car accidents 😳😩 Extremely disappointed as a parent that cares about car seat safety.
6/5/2017 09:24:54 am
I agree!! It was bothering me through the whole movie
7/28/2017 03:10:28 pm
Do you know the name of his car seat?
8/27/2017 08:43:04 am
So glad someone else noticed this. Drove me nuts while watching this. I got online expecting to find tons of articles about the dangers of the way the movie showed car safety- especially with Alicia Silverstone-who had been very vocal about what's best for kids-Instead of an actual PSA from the movie. Very disappointing
11/10/2018 06:54:43 pm
I found this article because I too was expecting to find others who noticed the baby in the car seat in this movie incorrectly. Not only is the buckle too low, the top of the car seat is supposed to only be I think 2 inches from the top of their head. It’s amazing how many movies/shows I watch where car seats are installed improperly. (I know it’s just a movie). I also don’t like that this website is discussing car seat safety yet they are advertising with a movie that is improperly using car seat safety.
10/27/2017 08:36:37 pm
I’m watching the movie right now and am flinching watching the scenes in the car. Mannys seat is all sorts of wrong. It looks like a loose install, the harness not tight enough, the low chest clip and the head wings being up too high. It’s a funny movie but I don’t think the crazy car seat lady in me can handle watching this again.
11/4/2017 10:48:12 am
I found out about the PSA after searching this movie about their car seat fails. Not only is Manny not buckled in correctly, at one point Greg is in the front seat. Not to mention he really looks like he needs a booster but maybe that's just me. And the dad's cell phone use in the car? Smh.
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PR Friendly Mama!
I'm Brandy, a happily married, proud Mom of 3 amazing kids. If you're interested in building a working relationship, please feel free to e-mail me at: NewlyCrunchyMamaOf3@gmail.com
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